As part of the higher base price, the cheapest iPhone 15 Pro Max will provide 256 gigabytes of storage, up from 128 gigabytes for the least expensive version of the iPhone 14 Pro Max.Īpple is holding the line on prices for the rest of the lineup, with the basic iPhone 15 selling for US$800, the iPhone 15 Plus for US$900 and the iPhone 15 Pro for US$1,000.Īlthough maintaining those prices is bound to squeeze Apple's profit margins and put further pressure on the company's stock price, analyst Thomas Monteiro believes it's a prudent move with still-high inflation and spiking interest rates pinching household budgets. But Apple added enough new bells and whistles to the top-of-the-line model - the iPhone 15 Pro Max - to boost its starting price by US$100, or 9 per cent, from last year's version to US$1,200.
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